Aphria will be ready to participate in recreational market

Leamington, Ontario – December 14, 2016 – Aphria Inc. (“Aphria” or the “Company”) (TSX-V: APH or USOTCQB: APHQF) responds to the federal task force recommendations.

“Regulating a brand new industry is a complex undertaking that requires a great degree of thought and consideration. The Task Force’s mandate to provide recommendations that balance both the health and well-being of Canadians and the need to shut down the black market was no easy feat and we commend them on their thoughtful and thorough approach.” said Vic Neufeld, Chief Executive Officer of Aphria Inc.

Aphria supports the federal task force recommendation to keep two distinct systems in place for medical and recreational use and looks forward to clarity on the subject of taxation within the medical regime. “The needs of Canadian patients requiring access to cannabis for medical purposes are much different than those consuming recreational marijuana.” said Vic Neufeld. Aphria further supports the recommendation to allow distinct retail locations to support and service point of sale needs for recreational cannabis consumers.

The company is eager to review the government’s final regulations on promotion, advertising and marketing as well as packaging, as these consumer engagement requirements will be very important to the success of a regulated recreational market. The company believes transparent and regulated packaging and consumer communication have clear benefits in minimizing public health risks, combating the black market, and educating recreational marijuana users.

The recreational market represents a big opportunity for Aphria and the company has been actively planning its strategy for some time. “We look forward to the opportunity to participate in this new segment, and when the time comes, we will be ready to meet both medical and recreational needs for Canadians.”

We have a Good Thing Growing

About Aphria

Aphria Inc., one of Canada’s lowest cost producers, produces, supplies and sells medical cannabis. Located in Leamington, Ontario, the greenhouse capital of Canada. Aphria is truly powered by sunlight, allowing for the most natural growing conditions available. We are committed to providing pharma-grade medical cannabis, superior patient care while balancing patient economics and returns to shareholders. We are the first public licensed producer to report positive cash flow from operations and the first to report positive earnings in consecutive quarters. For more information, visit aphriainc.com.

For further information please contact:
Mr. Vic Neufeld
Chief Executive Officer
1-844-427-4742

 

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