Bloomberg | Canada’s Aphria Enters U.S. in $300 Million Craft Beer Deal
November 4, 2020
Aphria Inc. agreed to buy SweetWater Brewing Co. for $300 million, the first major deal in the cannabis industry involving craft beer. CEO Irwin Simon said he sees a huge market for CBD and THC beverages based on recent entrants to the alcohol category. “Our beverage would be similar to a canned seltzer,” he said. “I think that’s your next Truly or White Claw.”
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