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Our Purpose

Our purpose is to be the trusted partner for our patients and consumers by providing them with a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products.

our values

We are committed to changing people’s lives for the better by investing in our products, our people and our planet. In an emerging and constantly evolving industry, our values unite us, informing and inspiring the way we work with our employees, patients, consumers and one another.

The following core values serve as our compass in our strategic direction and decisions:

our values

we put people first

We are committed to significantly improving the lives of as many people as possible – whether it
is meeting the needs of our patients and consumers, building a bestin-class, diverse workforce
that’s more representative of all people
or giving back and supporting our neighbours in the communities where we make our home – we
continuously seek to help others live their very best life.

our values

we lead by example

We are passionate about pushing our industry forward in a responsible manner. We believe that we should use our influence in helping to establish industry standards that continue to support the health and wellbeing of our employees, our patients and consumers and the communities in which we call home. As a purpose‐driven organization, we continuously explore ways to deliver on our values and commitments to serve all of our key stakeholders including our shareholders.

our values

we respect the earth

As a conscientious company, we are committed to ensuring that our actions and those of our employees have a positive impact on the environment around us. We are proud to employ – and continuously improve – sustainable growing and business practices to provide efficiencies, cost reduction benefits and lessen our impact on the environment.

our values

A person walking along a row of cannabis in a growing facility

we take responsibility to heart

We believe it is our responsibility to ensure the safety of our employees, patients, consumers and the worldwide community. Our partnerships and programs reflect our ongoing commitment to the safety of our worldwide communities through education, responsible use and meaningful corporate citizenship. We are also committed to ensuring ample access to legal, safe, high‐quality cannabis products to help eliminate the illicit market and keep cannabis out of the hands of youth.

Plant Positivity is our platform for increasing awareness about the power that plants have to improve people’s everyday well-being. We are committed to educating people about the benefits of plants and improving their access to nature and green spaces. We believe that no matter where you live, you deserve the rejuvenating energy that nature provides for us. Plant Positivity is designed to improve people’s everyday lives and support the overall well-being of the planet.

Education and awareness are a critical part of the successful expansion of cannabis legalization in Canada. In October 2019, we launched the Aphria Inc. Educates program to help educate Canadian adults on responsible use of legally provided cannabis products.


Aphria Inc. and Drug Free Kids are united by their shared values of keeping cannabis out of the hands of children and youth and raising awareness though effective educational campaigns.